In the beginning there is the idea.

Innovative strength comes on the one hand from your developments and your staff and on the other hand from the “market”. The market does not make innovations obvious or shout about them to the world. You have to look for them in a highly focussed way.

The market consists of separate individuals who could not be more different. You need to talk to the individuals who are creative, think ahead, are imaginative and can communicate all of this.

The aim is to involve the customer as an ideas generator and innovation partner in your development processes. Tap into a process where ideas are generated by means of external expectations of benefits and user requirements based on their actual experience.

We can find individuals like this and talk with them on your behalf. As an adviser to research and development departments we speak your language and as market researchers we have a trained ear to listen to your customers.

Our tools are:

• Lead User Workshop
• Innovation Monitor