New website launched

We are very pleased to announce the launch of our new website which is now online at www.spiegel-institut.com The new site which is subdivided into the three business categories, brand and consumer research, usability research and anthroptechnik and technical documentation, reflects our dynamic development and expansion into new fields of business. Our research tools and methods are extensively presented along with an overview of our entire portfolio. The new site is well structured and...more...

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Let’s get connected

It is presumed that in the course of this year, there will be more than 10 million smartphones sold only in Germany. Even now their market share amounts 23%. The success of smartphones lies in the fact, that they are addressing several trends at a time with only one product: On the one hand they offer the opportunity to be personalized. On the other hand, they enable the wireless communication and access to information by mobile internet almost everywhere in the world. Apps, invented in...more...

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New Segmentation Approach based on our Product Experience Model

Spiegel Institut Mannheim has developed a new consumer typology for market segmentation based on an innovative approach. The basis for this segmentation constitutes the Product Experience Model, also developed by us, which initially directs attention to products. Within the scope of this model it comes down to how a product is classified with regard to a variety of domains. These domains are functionality, practicality, interaction, emotionality, status and effectiveness. Aside from that,...more...

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