Let’s get connected
It is presumed that in the course of this year, there will be more than 10 million smartphones sold only in Germany. Even now their market share amounts 23%.
The success of smartphones lies in the fact, that they are addressing several trends at a time with only one product: On the one hand they offer the opportunity to be personalized. On the other hand, they enable the wireless communication and access to information by mobile internet almost everywhere in the world.
Apps, invented in...
more...
Microblogs in market research – hype or hope?
Google just started a micro-blogging service called buzz.
Not the service as such but the way it was introduced to market and community has been fuelling discussion on these types of services, their chances and their inherent dangers. Google had decided to activate by default the service buzz with all people holding a Google mail account– not asking for users’ agreement or approval. That means that all over sudden personal contacts (entries of one’s own Google mail address...
more...
Implicit measurement – a rising star for gaining better consumer insights.
News from the BVM symposium, October 2009.
The BVM symposium in Frankfurt provided a very interesting insight into a quite new methodology for consumer insights which many market researchers from institutes and companies, journalists and experts attended.
The symposium shed some light on the so called implicit measurement, a novel and promising possibility to gain better understanding of consumer behaviour by revealing implicit and therefore unconscious attitudes and beliefs – an...
more...
Vienna was calling – News from the eleventh General Online Research Conference
In April this year, the Global Online Research Conference 2009 (GOR) took place in Vienna, the lovely capital of Austria. For the eleventh time, researchers from all over the world were attracted to discuss basic research, innovative developments and practical experiences in the field of online research. The different sessions covered a broad spectrum of multifaceted research questions and business application associated with internet or online surveys.
The session “Social Web &...
more...
A typology of car drivers
Tell me your make of car and I tell you who you are
Which brand is driven by the bourgeoisie, which one by daredevils? What do students go for, what do top earners prefer? Which brand attracts women and which one machos?
A representative study recently published in the Frankfurter Allgemeine Zeitung with 1029 participants shows stereotypes of car drivers as they are seen by the German population. We want to introduce you to nine (confirmed) clichés.
The Audi driver –...
more...
Deutsch
English